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Michigan Medicine
Jennifer Maikell, Doctor of Audiology
Personalizing Hearing Care, One Patient at a Time

Jennifer Maikell
Patient Listening Advocate Letting Individual Patient Needs Guide Programming
I find it crucial to understand what the patient hears and how they want it to sound. I combine audiometric data, real-ear verification and lifestyle considerations to create a personalized program that maximizes clarity, comfort and satisfaction. Acoustic adjustments can balance loudness and reduce harshness, while the physical fit should keep the devices secure without pressure points. Real-ear measurements verify that the output matches the patient’s ear canal acoustics and needs.
As a mother, I was once told by a pediatrician that I was the specialist when it came to my child, and she wanted to know my concerns. I often think of that when working with patients. They know when the sound quality is not right, and I want to lean into that experience.
For example, I adjusted a patient’s programming to improve the scratchiness she noticed in background sounds. The next day, she messaged me that it was worse. When she returned, she said she noticed it as soon as she left our building. I told her I would return to the previous settings, make changes and go outside with her to see if the sound was right. She walked to her car and listened to the radio. Once she was back, she had a grin. The settings “sounded great,” she told me! She was grateful for the individualized care.
Looking beyond the Audiogram
I review the patient’s comprehensive audiogram to confirm that their speech discrimination ability is considered. If the patient has concerns with speech understanding, I want to manage expectations if the patient’s pathway to the brain (CN VIII) has diminished function. In these situations, I would consider a different fitting formula, increased noise reduction or narrowing microphone bands. I also ensure that a patient with these results understands that a cochlear implant evaluation may help determine if hearing aids have reached their limit of effectiveness. Patients uninterested in cochlear implants may need accessories, such as remote microphones or iPhone’s Live Captions feature.
If the patient’s audiogram suggests a healthy ascending pathway, I try to understand their real-world listening challenges to fine-tune the programming. I will often play restaurant noise on my computer and turn on a fan or faucet while adjusting programming. This helps the patient hear the changes in real time and tell me when my voice is easier to “pick out” from the noise.
"Hearing aid fitting is not just about amplifying sound. It’s about aligning technology, communication habits and mindset."
I also consider data logging to see how many hours per day the patient uses the hearing aids. If average use is less than five hours, I approach programming as if this is a brand-new hearing aid user, as they have likely not acclimated. I counsel the patient on the benefits and importance of full-time use. I give patients a goal of 10 hours/day, understanding that some lifestyles, such as morning water aerobics or a construction job, will not allow for this.
I discourage patients from putting the aids on only when they are going somewhere. Intermittent use prevents the brain from acclimating naturally. Full-time use allows the brain to learn how to tune unimportant sounds out, which will eventually help the patient in a complex environment, like a restaurant.
Using Patient Feedback to Fine-Tune Care
The goal is to start with
objective verification to ensure the device is performing as prescribed, then layer in patient feedback to fine-tune for real-world needs. Clinical data provides me with a baseline from which I fine-tune the settings based on the patient’s subjective listening feedback. This goes for the sound settings as well as the physical fit of the aids. If I have appropriate coupling for maximum acoustic benefits but ignore that the patient finds the aids uncomfortable, how can I expect the patient to wear them full time? Balancing objective outcomes with subjective experience improves a patient’s likelihood of wearing the aids.
Similarly, if the prescriptive setting after real-ear measures is subjectively too loud, I will reduce the setting for the initial fitting. At the two-week follow-up visit, the goal is to get as close to the prescriptive setting as possible. This is more attainable for individuals who wear the hearing aids full time.
Shifting from Optimal Fits to Patient-Ready Fits
There are programming strategies that work for most patients. However, each patient brings unique past experiences, health concerns and emotional responses to hearing loss. Working closely with patients has shown me that hearing aid fitting is not just about amplifying sound. It’s about aligning technology, communication habits and mindset. Patients often arrive with grief, frustration or shame tied to hearing. I now begin fittings by acknowledging these feelings and exploring how they influence their goals, helping them engage more actively in treatment.
Traditionally, I aimed for the most optimal fit right out of the box. Patient feedback showed that sudden, full amplification can be overwhelming, especially for those with long-standing hearing loss. Now, I tailor initial settings to what the patient is ready to hear and progress gradually, improving comfort and acceptance. Modern hearing care emphasizes person-centered outcomes. I start by identifying what matters most to each patient, whether it’s hearing a grandchild’s voice, joining a game or reducing social isolation and design the fitting around those goals.
These changes have made fittings more patient-centered, improved engagement and increased the likelihood of long-term success.
Advice for Building Patient-Centered Hearing Care
Anchor your practice in core patient-centered principles. Start with deep listening and embed empathy into every interaction. Over time, this will improve patient outcomes, strengthen your professional reputation and support practice sustainability. Adopt a mindset that prioritizes each patient’s needs, preferences and goals and embed that into every stage of hearing aid care, from assessment to follow-up.
Patient-centered care in audiology means respecting patient preferences, involving them in decision-making and providing emotional support throughout their hearing healthcare journey. This approach improves satisfaction, adherence and outcomes.