A featured contribution from Insights: a curated forum reserved for leaders nominated by our subscribers and vetted by our Medical Care Review Advisory Board.
Signature Donors
Victoria Crowe, Founder & Program Director
Building Trust in the Egg Donation Journey

Victoria Crowe
Understanding the Responsibility Behind Egg Donation
I grew up around the fertility field, so conversations about reproductive medicine, third-party reproduction and family building were part of my life long before I ever imagined it would become my career. My stepfather is a Reproductive Endocrinologist and my mother spent her career building and managing third-party reproduction programs. Seeing their work and growing up in the clinic gave me an early understanding of how meaningful this field can be.
When I founded Signature Donors, I wanted to take what I had learned from that foundation and create an experience that felt more personal, transparent and supportive for everyone involved. I quickly learned that egg donation is about much more than coordinating a medical cycle or facilitating a match. You are working with people during incredibly significant moments in their lives and the decisions you make can have a lasting impact on donors, intended parents and the families ultimately created.
That responsibility has shaped how I approach every aspect of our work. I believe an agency has an obligation to provide accurate information, set realistic expectations, advocate for donors and intended parents and never lose sight of the human experience behind the process.
Bridging Expectations with the Realities of Egg Donation
One of the greatest challenges is managing expectations in a process that inherently contains uncertainty. Intended parents understandably enter egg donation with tremendous hope and often have very specific ideas about the donor they are looking for, their timeline and the outcome they hope to achieve. Donors have their own expectations surrounding compensation, timing, communication and what the experience will require of them.
At the same time, reproductive medicine does not offer guarantees. A donor can have excellent screening results and a strong ovarian reserve and there can still be unexpected medical findings, scheduling changes or outcomes that no agency or clinic can predict.
I think our responsibility is to bridge those expectations with reality without diminishing anyone's optimism. That means being transparent from the beginning about what we know, what we do not know and what can change. It also means remembering that a donor is not simply part of someone else's treatment plan. She is a person making a significant physical and emotional commitment and her experience deserves the same level of consideration and respect.
Building Trust Through Transparency and Mutual Respect
Transparency, informed decision-making and empathy are probably the three values that guide me most. I never want someone to feel that important information was withheld from them or that they were pressured into making a decision because of the emotional or time-sensitive nature of the process.
At Signature Donors, we place a strong emphasis on screening and education before a match moves forward. We want parents to have meaningful information about a donor and we want donors to understand what they are agreeing to and what will be expected of them.
Mutual respect is equally important. There can sometimes be a tendency in third-party reproduction to focus almost exclusively on the intended parents' journey because they are the ones trying to build a family. Their experience is incredibly important, but ethical egg donation also requires us to protect the donor's autonomy, privacy and well-being. I believe the strongest outcomes happen when both sides feel informed, respected and supported.
Adapting to the Changing Egg Donation Landscape
I believe the industry will continue moving toward greater transparency and more thoughtful approaches to identity and information sharing. The traditional concept of complete anonymity is changing as consumer DNA testing, social media and broader cultural conversations about donor conception make lifelong anonymity increasingly difficult to guarantee.
We are also seeing intended parents become much more informed. They are asking increasingly sophisticated questions about genetic screening, ovarian reserve, previous cycle outcomes, family medical history and what different screening results actually mean. I see that as a positive development because it encourages agencies and clinics to provide better information and education rather than simply presenting a donor profile.
I also think donor expectations are evolving. Today's donors often want to understand who they are helping, how their information may be used in the future and what relationship, if any, could exist with a donor-conceived child later in life. The agencies that adapt successfully will be those that recognize egg donation not simply as a transaction or a single medical cycle, but as a process with potential lifelong implications for everyone involved.
Keeping Humanity at the Center of Egg Donation
Do not underestimate how much trust people are placing in you. Intended parents may have spent years navigating infertility, loss or complicated family-building journeys before they ever reach an egg donor agency. Donors are trusting you to guide them through a medical process that affects their bodies and requires a significant commitment. That trust has to be earned repeatedly, not assumed because someone signed an agreement.
Be transparent when something goes wrong. Be willing to have difficult conversations. Do not promise outcomes you cannot control. Know when something is outside your expertise and involve the appropriate physicians, genetic counselors, mental health professionals or attorneys.
Most importantly, remember that efficiency should never come at the expense of humanity. There are countless logistical details involved in egg donation, but behind every email, medical record and cycle calendar is a person experiencing something deeply personal. If you keep that perspective at the center of your work, you will make better decisions for everyone involved.