Populus Media Introduces HCP Reach Offering Through Partnership With Telerayvertica;

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Populus Media, the pioneer in marketing and patient acquisition solutions utilizing telehealth and virtual care, has initiated a new offering called HCP Reach through a partnership with Teleray.

Teleray offers technology enabling seamless scheduling, sharing, face-to-face consultation as well as storage of medical information, including diagnostic imaging, by and between specialists, doctors, and their patients. The platform enables global viewing, exchange, as well as sharing during telehealth visits on any device at any time via an ultra-secure cloud storage system that is highly reliable, highly scalable, and simple to implement.

The collaboration enables advertisers to reach HCPs and pharmacists while they are in their virtual care workflow.

The collaboration enables Populus Media to provide advertisers with the ability to reach healthcare professionals and pharmacists while they are in their virtual care workflow, 

 which they access throughout the workday when they are closest to the patient interaction.

AI-powered ad serving improves HCP targeting by generating unique NPI virtual care profiles to better understand attitudes, demographics, influence, and practice behavior. For the best results, a targeted physician is served an advertisement with the right message at the right time.

Ray Rotolo, Chief Growth Officer of Populus Media remarked, "We are excited to have Teleray and its unique offering join the Populus network and look forward to working with the team."

Timothy Kelley, CEO of Teleray commented, "TeleRay is pleased to partner with Populus and create new markets with content supported platforms which allow greater access to medical professionals everywhere."