By
Medical Care Review | Friday,
November 03,
2023
Care team guidance on interpersonal communications based on the patient's psychographic profile to ensure patient compliance and resolve objections
Fremont, CA: As healthcare progressively moves toward virtual care experiences such as telehealth and remote monitoring, patient participation has become more crucial for all patients. The good news is that many younger people seek internet tools to get the information they need to make informed health decisions.
PatientBond, the premier consumer science-driven patient engagement SaaS provider, collaborated with Zyter, Inc., the ultimate digital healthcare solution for pre-emptive and post-acute illnesses, powered by an ecosystem of Zyter solutions that support value-based care efforts. Zyter will now be able to use PatientBond's exclusive healthcare consumer psychographic insights and dynamic workflows to boost patient engagement through individualized treatment plans and patient communications, according to the deal's conditions.
PatientBond's psychographic segmentation model and patient engagement processes will help activate and sustain healthy behaviors to promote patient adherence and involvement in these care programs.
With seamless integration with major health systems, healthcare payers and providers can use Zyter's digital healthcare framework for AI-based risk stratification of patients using patients' physiological, clinical insights for future health insights and analytics, patient engagement & access to an omnichannel experience, population health management for chronic condition management using care plans, care pathways, and care assessments, and ordering and prescribing devices for congenital heart disease.
Psychographics are ideas, values, and personalities that shape people's motivations, priorities, and communication preferences. PatientBond's multi-channel communications include email, text message, automated phone calls, in-app/portal messaging, and more options. To resonate more successfully, communications are based on a patient's psychographic profile, including segment-specific text, pictures, channel mix, and frequency.
Zyter's patient engagement strategy combines the psychographic model with multi-channel communications to boost care plan adherence, including:
• Segmented content is used by care managers as well as automated communications, both of which got designed to educate patients about their care plan and the importance of activating their clinical monitoring devices.
• Ongoing communications to keep patients on track with their care plans or to reactivate patients who have stopped using their clinical monitoring devices
• Condition-specific education (e.g., congestive heart failure, diabetes, musculoskeletal difficulties, etc.) to activate and sustain habits that lead to better health outcomes
• Care team guidance on interpersonal communications based on the patient's psychographic profile to ensure patient compliance and resolve objections
