Beauty Industry towards a New Phase

The beauty industry will witness various innovations reshaping the market in the coming years, with technology boosting the sector at an unprecedented pace.

FREMONT, CA:With technology accelerating the industry on- and offline at an unprecedented pace with economic challenges, and environmental and political times, this year will witness various innovations. As priorities shift with ethical expectations, the industry is increasingly becoming more transparent and inclusive. As a result, there will be new ways in which beauty will evolve soon.

Prioritising Meaningful Beauty

The post-pandemic world is experiencing the rising cost of living and energy crisis, environmental collapse, and political turmoil leading to intentional spending to connect to meaningful aspects aligning with evolving ethical expectations. Beauty brands should expect shoppers to challenge transparency, honesty, and accountability. Consumers demand more evidence behind the claims that brands make and for them to highlight the efficacy behind their products and ingredients. This is possible through collapsing traditional hierarchies in the beauty industry.

Multi-Use Hybrids will Monopolise Beauty Bags

Although some of the original and best beauty products are multi-use, previous years have set the bar high for modern hybrid formulas. In a recession, they set to thrive with the preoccupation with performance and price. Therefore, a beauty buyer doing more jobs for less will stand out for the right reasons. With the increasing cost of living, people look to pare back their skincare and experience exceptional results. Whether it is multitasking skin, hair or body care, hybrid cosmetics combined makeup with skincare activities, or functional fragrances enhancing specific moods, there will be more innovations.

Traditional Trends Will Continue to Dominate

When it comes to hair and make-up looks, people look back when moving forwards, with nostalgia remaining rooted in the zeitgeist. There will be numerous trends to confirm that nostalgia will play a significant role in the hairstyle and make-up trends dominating in the coming years. For example, dramatic smokey eyes with a very dialled down base is a throwback to the early ‘00s, while Barbie-style make-up is very ‘90s as it relies on frosted eyeshadow and pink glossed lips.

Towards an Unbridled Self-Expression

Beauty will facilitate unbridled experimentation for self-expression in the coming years. Colour cosmetics will continue to bounce back post-pandemic and the world will tap into the latest trends and explore new product innovations. There is a desire to experiment, especially with multipurpose products, emerging brands or entirely new looks. The fragrance comes as a major player in this where it will continue its post-pandemic resurgence in the more niche and unexpected olfactive combinations as consumers seek to express themselves in unique and distinctive ways. People search for more fragrances as they explore different facets of themselves.

With a focal part of the wellness movement over the past few years, brain health is expected to get more of the limelight. Considering the cognitive, sensory, social-emotional, behavioural and motor functions, more brands will focus on neuroscience in wellness to improve quality of life.